Type: Channel design / Date: February 2015 / Agency: Creative Solutions / Client: ProSieben
A channel rebrand is always a great chance to question existing elements and mechanisms, adapt them to fit current needs and make them future ready. German free-tv channel ProSieben claims to be first mover and the state-of-the-art entertainment-brand for a younger audience.
Therefore Creative Solutions, the in-house agency of ProSiebenSat.1 TV Deutschland GmbH, developed a fresh new interface design, which connects the linear tv- to the interactive-world. An operating system for tv which gives users one single experience over all platforms and devices. Straight and clear but also playful and sophisticated. With great attention to detail and focused on user centered communication, the flat design and parallax animations keep everything floating, discreet and honest. As little design as necessary to give the program the maximum space.