The talking eye.

Big Brother Campaign

Type: Campaign / Date: August 2015 / Agency: Creative Solutions / Client: sixx

After a four year break Big Brother, the world's most famous reality show, is back – this time debuting on sixx, Germany's leading femal free TV channel. Our challenge: Excite the channels core audience while re-activating fans of the reality show. Connect the two very different brand worlds and re-fresh the image of this well-known show. Our idea: the Talking-Eye: Big Brother visualized as an eye, of course in the channels corporate color green. Big Brother is everywhere, knows everything and gives the orders. He takes us on a journey through the show and gives a unique foretaste of what viewers, but also candidates will await. Big Brother is back! Cool. Fresh. Sexy.

Credits

  • Creative Lead & Art Direction: Verena Schuster & Florian Hausberger
  • Concept: Manuela Gruber, Elisabeth Riedl, Verena Schuster & Florian Hausberger
  • Director: Renato Novakovic
  • DOP: Florian Langanke
  • Editing: Daniela Linse, Niels Müller
  • Design: Florian Hausberger
  • Sound Design, Composer: Rudolf Hochrein
  • Project Management: Michael Newell, Gabi Reschauer
  • © Creative Solutions

Links:

Honors/Festivals:

  • PromaxBda Global Excellence Awards 2016, Gold for ART DIRECTION & DESIGN: PROGRAM-SPECIFIC LOGO
  • PromaxBda Global Excellence Awards 2016, Finalist in the categories UNSCRIPTED/NON-FICTION/REALITY PROGRAMMING CAMPAIGN, UNSCRIPTED/NON-FICTION/REALITY PROGRAM CAMPAIGN USING MULTIPLE MEDIA and PROMOTIONAL INTERACTIVE APPLICATIONS
  • PromaxBda Europe Awards 2016, Finalist in the category PROGRAMME SPECIFIC LOGO and in the category SOUND DESIGN

Florian Hausberger

Studio for Design and Animation

Kochstr. 4, Innsbruck, Austria

© 2000-17 by Florian Hausberger. All Rights Reserved.