Type: Campaign / Date: August 2015 / commissioned by: Creative Solutions / for: sixx
After a four year break Big Brother, the world's most famous reality show, is back – this time debuting on sixx, Germany's leading femal free TV channel. Our challenge: Excite the channels core audience while re-activating fans of the reality show. Connect the two very different brand worlds and re-fresh the image of this well-known show. Our idea: the Talking-Eye: Big Brother visualized as an eye, of course in the channels corporate color green. Big Brother is everywhere, knows everything and gives the orders. He takes us on a journey through the show and gives a unique foretaste of what viewers, but also candidates will await. Big Brother is back! Cool. Fresh. Sexy.