Sexy pads

sixx Rebranding 2013

Type: Channel design / Date: June 2013 / Agency: Creative Solutions / Client: sixx

Redesign and image campaign for sixx - Germany's largest female free-TV channel.

The design package is based on a reduced and stylish stage on which animated green sixx Pads are combined with unique and striking typography. This sets the scene for an eye-catching advertising, sensing the channels multimediality. Product placement in form of program and image fitting accessoires and objects enable an individual design. This promotes a strong connection between program, image and design leading to functionality and strong branding.

Also check out the new image campaign DAS WILL ICH AUCH!.

Credits

  • Conception, Design, Animation & Art Direction: Markus Goles & Florian Hausberger
  • Additional Design & Animation: Ariane Gebhardt
  • Tips: Dorit Lang
  • Labels: Daniela Meier & Gerald Gutberlet
  • Audio Design: Kurt Rehling
  • 3d-Chicken: Fido.se
  • Project Manager: Michael Newell
  • © Creative Solutions, ProSiebenSat.1 TV Deutschland

Links:

Honors/Festivals:

  • PromaxBDA 2014 Global Excellence Awards, Finalist in the category GENERAL CHANNEL IMAGE CAMPAIGN
  • PromaxBDA 2014 Global Excellence Awards, Finalist in the category ART DIRECTION & DESIGN: INTERSTITIAL/SHORT FROM CAMPAIGN
  • PromaxBDA 2014 Europe Awards, Finalist in the category GENERAL BRAND DESIGN PACKAGE: CHANNEL, NETWORK OR PLATFORM

Florian Hausberger

Motion + Design + Art Direction

Munich, Germany / Innsbruck, Austria

© 2000-17 by Florian Hausberger. All Rights Reserved.