Type: Image campaign / Date: September 2016 / commissioned by: Creative Solutions, ProSiebenSat.1 TV Deutschland / for: sixx
Based on the insight - no woman is just one woman - the campaign celebrates female diversity. Women are cool, elegant, confident, ... from lady to gaga ... sometimes sporty, sometimes spicy ... party queen and couch potato ... and in the end all at once.
Held together by an original soundtrack the campaign is narrated in short opposite snippets featuring different women and the channels mascot, a chicken. Strong typographical visuals complete the campaign and give sixx a fresh new appearance with attitude.