sixx channel launch

Type: Channel branding & image campaign / Client: sixx / Agency: Creative Solutions / Date: May 2010

Design and campaign for the new German free-to-air TV channel sixx. Targeted at a female audience the on-air appearance attempts to be confident, trendy and of course womanly. Therefor the look - which is based on my original design - is on the one hand strikingly simple as well as playfully sophisticated on the other hand.

The image campaign establishes chickens as testimonials. To attract as much attention as possible the campaign was designed to be provocative but also charming and funny.