Type: Channel branding & image campaign / Date: January 2010 / commissioned by: Creative Solutions / for: MBC, Middle East Broadcasting Center, Dubai
MAX is one channel of Saudi-run MBC (Middle East Broadcasting Center) based in Dubai Media City, United Arab Emirates. MBC is a leading free-to-air TV network which delivers news and quality family entertainment to more than 150 million Arabic speakers around the world - focused to the Middle East and North Africa.
MAX is a kind of non stop Hollywood movie channel with some first-time-on-TVs. The channel broadcasts most films with their original English soundtrack and Arabic subtitles.
The new design - which kept me as a member of the responsible core team busy for the last months - was launched on 9th January. Starting with the kick-off I was engaged in practically every essential step of the new on-air appearance: from the logo-design, the development of the new image campaign and the presentation in Dubai to the development & production of the new promo design.