Colour your Life

Sat.1 2011

Type: Channel branding & image / Date: August 2011 / Agency: Creative Solutions / Client: Sat.1

Relaunch of major German free-to-air TV channel Sat.1 with new logo, new on-air design, new labels and new image-campaign/idents featuring the channels faces. Centered around the claim Colour your Life we tried to develop a positive and happy appearance.

Key-features:

  • optimized orientation for the audience
  • overriding direction through the elements
  • focus on the day
  • colourful logo at the center
  • circular design surrounding the logo
  • three colour schemes
  • animation mechanism based on impulses

In more than one year I was - as part of the core team - involved in all the various facets of the complex development. Furthermore I was responsible for the implementation of the promotional design and some labels.

Credits

  • My role (as part of the core team): conception & development and realization of the promotional design the labels and the image campaign; compilation
  • © Creative Solutions, ProSiebenSat.1

Links:

Honors/Festivals:

  • PromaxBDA 2012 Global Excellence Award, Silver in the category TOTAL PACKAGE DESIGN: NETWORK/CHANNEL - ALL MEDIA

Florian Hausberger

Studio for Design and Animation

Kochstr. 4, Innsbruck, Austria

© 2000-17 by Florian Hausberger. All Rights Reserved.
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