Type: Channel branding & image / Date: August 2011 / commissioned by: Creative Solutions / for: Sat.1
Relaunch of major German free-to-air TV channel Sat.1 with new logo, new on-air design, new labels and new image-campaign/idents featuring the channels faces. Centered around the claim Colour your Life we tried to develop a positive and happy appearance.
In more than one year I was - as part of the core team - involved in all the various facets of the complex development. Furthermore I was responsible for the implementation of the promotional design and some labels.