Toggo Redesign

Type: Channel branding / for: Super RTL Fernsehen GmbH / commissioned by: feedmee / Date: September 2024

Feedmee invited me to work with them on the conception of a new channel branding for the children's and youth channel Toggo.

Compared to the gentle evolution we originally aimed for, our concept ultimately developed into a real revolution. The previous very playful, rounded look gives way to a bold, modern, modular collage design that can be filled with different content. A wild mix of different materials: 2D and 3D, photos, shiny and rough, sweet and edgy - all against a black and white background. Not just “a little fresher,” but bold, courageous, fresh, unique and adaptable. A sustainable approach that covers everything: from trailer designs to idents, print posters, social media posts, web and app.