Visual Concepts + Motion Design + Art Direction

I’m Florian Hausberger
Art Director & Motion/Designer.

I am a freelance art director specializing in branding and motion design and can look back on almost 20 years of professional experience. With my studio based in Innsbruck, Austria, I work as an independent multidisciplinary generalist for various brands, clients and agencies.

I draft, design and create - from conception, branding, 2d and 3d design to animation. Aiming to achive excellence in every project. Unique solutions that meet both my clients' needs and my own expectations. I love what I do. I am curious, creative and courageous and always looking for interesting new challenges!

My services
Visual Concepts

Every project starts with a good idea, a strong concept. An in-depth understanding of the given task is crucial for any further development. Convinced of this approach, I develop smart solutions: from written treatments through meaningful mood boards to striking style frames.

Branding

At the heart of virtually every project stands a brand and its distinctive identity. Based on a precise analysis of the respective target group, intended communication goals and relevant UPSs, I I bring brands to life: from strategic positioning to a coherent „design world“. No matter whether corporate design with logo, colors, typography and visual language, corporate motion, campaign mechanics or setups for social media.

Motion Design

I tell stories and create visual worlds. Design in motion – for branding, image or advertising. I love stunning compositions, motion graphics, 2d and 3d animations and visual effects. Due to my extensive experience, I can draw on a wide range of know-how. My favorite tools are Adobe After Effects and Maxon Cinema 4D. But as a multidisciplinary generalist, I prefer to work according to the principle: Strong idea first - suitable technology second.

Art Direction

As a former senior art director and executive head of design at ProSiebenSat.1 in Munich, I have extensive art direction experience. I know what it means to manage complex projects and lead teams. Since founding my studio, I have been able to demonstrate my flexibility and work in different constellations: whether as a freelancer for well-known agencies, in direct customer contact or in agency style in collaboration with colleagues from my network.

Brief bio

Born in Innsbruck, Austria, I've been fascinated by all kinds of creative activities and started producing short films already during my schooldays. In the course of my studies - Bachelor's degree program Media Technology and Design and Master's degree program Digital Media - at the University of Applied Sciences of Hagenberg, Austria, I received a broad-based education and specialized in fields of post-production and animation.

During that time I made my first professional experiences while working at the internet agency Agindo in Innsbruck, Austria, the media agency RTL Newmedia in Cologne, Germany, as well as on several freelancing jobs. After successfully graduating my studies with a master's thesis about Movie main titles: An analytical categorization in 2006 I decided to focus on motion graphic design.

While working at Creative Solutions, the in-house agency of German free-tv network ProSiebenSat.1 in Munich, Germany, for more than 10 years I developed and implemented numerous show openings, program branding designs, image and promotional campaigns. Channel branding designs and promo mechanics became my area of specialization. As an executive head of design I was responsible for the on-air look & feel of the group's free-tv channel sixx. As time went on, I focused more and more on conceptual work and art directing.

In September 2017 I finally decided to take the plunge into self-employment and founded my studio in Innsbruck, Austria.

Since then I had the opportunity to work on numerous projects for exciting brands like JOYN, Der Spiegel, ProSieben, ZDF, Volkswagen, Sky, Puls 4, comdirect, FIBA, sixx and many more. I am proud to have the trust of my direct customers, to be commissioned by great agencies and to cooperate with an ever-growing network of talented people and friends.

What can I do for you?

Brands / clients
Awarded projects
newstime Branding design Silver and Bronze at Eyes & Ears Awards 2023
How fake is your love? Program branding design Gold at PromaxBda Global Excellence Awards 2022
Gold at Eyes & Ears Awards 2022
ZDF Redesign Corporate branding Silver at Eyes & Ears Awards 2022
ENTR Corporate branding Silver at Eyes & Ears Awards 2021
FIBA Motion Identity Sports motion branding Gold at Eyes & Ears Awards 2021
Hockey League Promotional design Silver at Eyes & Ears Awards 2021
Auslandsjournal Program branding design Bronze at Eyes & Ears Awards 2019
Wie sixx ist das denn? Image campaign 1x Gold and 1x Finalst at PromaxBda Global Excellence Awards 2017
Finalist at PromaxBda Europe Awards 2017
Bronze at Eyes & Ears Awards 2017
Sweet & Easy Package design Gold and Silver at Eyes and Ears Awards 2016
Big Brother Promo campaign and program branding design 1x Gold and 3x Finalist at PromaxBda Global Excellence Awards 2016
2x Finalist at PromaxBda Europe Awards 2016
ProSieben design 2015 Channel branding design Gold at PromaxBda Europe Awards 2016
Silver at PromaxBda Global Excellence Awards 2016
Gold at Eyes and Ears Awards 2015
sixx Screening A bis Z B2B spot Gold at Eyes and Ears Awards 2015
Das A bis Z von sixx Image campaign Silver at Eyes and Ears Awards 2015
sixx rebranding Channel branding design & image campaign 2x Finalist at PromaxBda World Excellence Awards 2014
1x Finalist at PromaxBda Europe Design Awards 2014
Christmas in Shadowland Seasonal image campaign Bronze at PromaxBda World Excellence Awards 2014
Creative Solutions Reel Gold at PromaxBda World Design Awards 2013
Mädels, macht's euch selbst! Tune-in campaign Bronze at PromaxBda World Design Awards 2013
taff Program branding design Finalist at PromaxBda World Design Awards 2013
Sat.1 redesign Channel branding design & image campaign Silver at PromaxBda World Design Awards 2012
MBC Max redesign Channel branding design & image campaign 2x Gold at PromaxBda World Design Awards 2010
Gold at Eyes & Ears Awards 2010
ProSieben redesign Channel branding design & image campaign Gold at PromaxBda Europe Design Awards 2010
Bully sucht die starken Männer Program branding design Bronze at PromaxBda World Design Awards 2009
Popstars Program branding design Finalist at PromaxBda World Design Awards 2009
Life goes on Animated short nominated at various short film festivals all over Europe 2006